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UK Lottery
Allwyn launches influencer push with Coolr to grow player base
The agency will lead end-to-end influencer marketing across a series of game launches and promotions throughout 2026, starting with changes to the flagship Lotto game. The new format gives players one ticket with…
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UK Lottery
Allwyn UK taps Coolr to power influencer push to reach new audiences
London 10 July 2026: Coolr, one of the fastest-growing independent UK social media agencies, has been appointed to lead influencer marketing for Allwyn UK after a competitive pitch process. As operator of The National…
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UK Lottery
Allwyn UK Taps Coolr to Power Influencer Push to Reach New Audiences | LBBOnline
Coolr, one of the fastest-growing independent UK social media agencies, has been appointed to lead influencer marketing for Allwyn UK after a competitive pitch process. As operator of The National Lottery (which includes…
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Lottery Results
Celebrity-led Postcode Lottery push hits TV and TikTok
People’s Postcode Lottery has unveiled its Big Spring Win campaign, promoting a £25.7 million prize pot in April draws and highlighting the charitable impact of participation. The campaign features the lottery’s celebrity team,…
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