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UK Lottery
What Would You Do With Powerball Money? Allwyn launches landmark campaign for Powerball’s UK debut
17 JULY 2026: Allwyn, operator of The National Lottery, today launches a major integrated marketing campaign to support the UK arrival of the world’s biggest rolling jackpot game, Powerball – one of the…
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UK Lottery
Allwyn UK taps Coolr to power influencer push to reach new audiences
London 10 July 2026: Coolr, one of the fastest-growing independent UK social media agencies, has been appointed to lead influencer marketing for Allwyn UK after a competitive pitch process. As operator of The National…
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Lottery Results
People’s Postcode Lottery returns with ‘Big Spring Win’ and TikTok Millions event takeover
This Sunday, People’s Postcode Lottery launches its Big Spring Win campaign, fronted by its celebrity team and promoting a £25.7 million prize pot in their April draws. Alongside the chance to win, the…
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Lottery Results
Postcode Lottery turns everyday exercise into £5m charity challenge with first-of-its-kind Strava activation
Postcode Lottery has launched a new campaign designed to turn everyday movement into charitable impact on Strava, the app for active people. Launching on 8th June, “Crowns for Causes” marks the first time…
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