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UK Lottery
Retailers offered Powerball social media assets as jackpot rolls over
As nobody won the jackpot it has been rolled over to £467m. Those wishing to be in with a chance to win must enter the draw by 11.55pm today (10 August). To help retailers build excitement…
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Record Lottery Jackpot
Powerball tickets on sale at UK retailers with record £300m jackpot on offer
The first UK Powerball ticket was sold at Sewell On The Go in Pocklington, York at just after 5am. On Tuesday 21 July. Available in retailers nationwide, a £4 Powerball line gives UK players the chance to…
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UK Lottery
Allwyn launches influencer push with Coolr to grow player base
The agency will lead end-to-end influencer marketing across a series of game launches and promotions throughout 2026, starting with changes to the flagship Lotto game. The new format gives players one ticket with…
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UK Lottery
Allwyn appoints new director of Scratchcards
In the newly created role, Vadera will take full ownership of the Scratchcards category, including commercial performance, game design strategy, brand development, and category innovation. She will also lead retail execution across the business, working cross-functionally…
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UK Lottery
Allwyn’s ‘biggest ever change to Lotto’ predicted to double number of millionaires
From 7 June*, every £2 Lotto line will give players two chances to win – all for the same price and with the same number of balls to choose from, with a new…
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