Retailers offered Powerball social media assets as jackpot rolls over

As nobody won the jackpot it has been rolled over to £467m. Those wishing to be in with a chance to win must enter the draw by 11.55pm today (10 August).

To help retailers build excitement and raise awareness, Allwyn is now providing retailers with a range of ready-to-use social media assets for Facebook, Instagram, and X to drive footfall to their stores.

James Dunbar, Allwyn’s retail strategy & operations director, commented: “The UK is only weeks into its Powerball journey and already players have [had] the chance to play for a colossal £444m.

“With this range of downloadable social media assets, we’re thinking differently and trying to make it as easy as possible for our retail partners to get their regular customers excited about the new game – and the truly unbelievable jackpot on offer.”

Allwyn will also be rushing out official £500m+ Powerball jackpot posters to selected retailers if the jackpot exceeds £500m – which it is expected to do if it continues rolling into next weekend.

How retailers can access the assets:

1. Log in to the TNL Partners Hub
2. Navigate to the News section
3. Click Downloads
4. Download the Powerball assets and share them across their social channels
5. Tag or comment #TheNationalLottery

Allwyn said, before retailers post, they should remember to: 

• Only use official National Lottery assets downloaded from the TNL Partners Hub
• Keep all game and jackpot information accurate and up to date
• Promote National Lottery games responsibly
• Ensure content is not directed at or likely to appeal strongly to under-18s
• Use the assets as provided and do not edit or alter them