Allwyn
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UK Lottery
Allwyn to launch UK-version of Powerball in National Lottery stores
After months of anticipation, National Lottery operator Allwyn has confirmed that the UK-specific version of Powerball will officially launch in the UK this month with players able to buy a £4 Powerball line…
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UK Lottery
Allwyn launches Studio 59, a new inhouse creative and content studio for the National Lottery
Allwyn, operator of The National Lottery, has announced the launch of Studio 59, a new inhouse creative and content studio designed to strengthen how the brand creates, produces and distributes content across all…
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UK Lottery
Allwyn appoints new director of Scratchcards
In the newly created role, Vadera will take full ownership of the Scratchcards category, including commercial performance, game design strategy, brand development, and category innovation. She will also lead retail execution across the business, working cross-functionally…
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UK Lottery
Allwyn adds Powerball to UK National Lottery in games shake-up
Allwyn has announced two new major game formats for the UK National Lottery, including the addition of a UK-specific version of Powerball, marking the first time the game will be available outside the…
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UK Lottery
Allwyn reveals two ‘huge’ new National Lottery games to arrive in stores this summer
National Lottery partnered stores will enjoy more draws, more prize winners and more sales opportunities starting on 7 June with the launch of the first of two major new game formats. An overhaul…
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UK Lottery
Allwyn sets sights on doubling number of UK lotto millionaires
Credit: David G40 / Shutterstock Allwyn UK, operator of the British National Lottery, has unveiled another product following the launch of a ‘Powerball’-style one earlier this year. The UK branch of multinational lottery…
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UK Lottery
Allwyn adds Beat The Chasers National Lottery Scratchcard – SLR
Inspired by the hit ITV quiz show, Allwyn has released a £5 Beat The Chasers National Lottery Scratchcard. The scratchcard gives players the chance to win one of five top prizes of £1.5m,…
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UK Lottery
Allwyn launches Beat The Chasers National Lottery licensed Scratchcard and Instant Win Games
Allwyn is aiming to create more Scratchcard millionaires and drive greater engagement across Instant Win Games (IWGs), with the launch of two new games inspired by the hit ITV Studios quiz show. The…
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UK Lottery
Allwyn to pay out biggest EuroMillions fee in its history
Credit: Nick Beer / Shutterstock National Lottery operator Allwyn has confirmed that a UK-based claim has been made for the £181.1m jackpot from the EuroMillions draw on Tuesday 10 March. A single UK…
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UK Lottery
Allwyn to launch Powerball in the UK
National Lottery operator Allwyn is to introduce two new game formats including bringing Powerball to the UK This is the first time the game will be made available outside of the US and…
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