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UK Lottery
Allwyn and Co-op celebrate £3bn raised for National Lottery good causes with new campaign
Allwyn and Co-op have joined forces to launch a marketing campaign to celebrate raising £3bn for community projects through National Lottery sales in Co-op stores since 1994. It aims to highlight the impact…
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UK Lottery
Allwyn doubles top scratchcard jackpot with new £4m game
Allwyn is set to launch its first £4m top prize scratchcard, doubling the current highest jackpot worth £2m. The £10 ‘When it’s Gold Outside’ scratchcard, which lands in selected stores next month, offers…
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UK Lottery
Allwyn readies retailers for UK Powerball launch
Allwyn is preparing retailers for the launch of a UK version of Powerball tomorrow, including guidance materials and PoS assets. Powerball tickets go on sale from 5am on Tuesday 21 July, marking the…
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UK Lottery
National Lottery scratchcards launch on Booker delivery platform Scoot
Allwyn has joined forces with rapid delivery platform Scoot allowing shoppers to add scratchcards to their online orders. The National Lottery operator said the partnership aimed to make games more accessible while supporting…
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UK Lottery
Allwyn marks 30 years of scratchcards with limited-edition ‘Scratch-Coin’ launch
Allwyn has launched a limited-edited ‘Scratch-Coin’ to celebrate 30 years of National Lottery scratchcards. Ten specially selected National Lottery retail partners across the UK will receive 500 coins each, offering customers “a unique,…
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