PSL 2024 Broadcasting Rights: A Lucrative Opportunity for Streamers and TV Channels

The Pakistan Super League (PSL), one of the world’s most exciting cricket tournaments, returns in 2024 with a renewed broadcast landscape. Both domestic and international rights have seen significant increases, indicating a growing demand for the high-octane action. Here’s a comprehensive breakdown of the broadcasting rights for PSL 2024:

Domestic Rights:

  • TV Broadcast: ARY Communications secured the exclusive rights to broadcast PSL 2024 and 2025 in Pakistan, with a 45% increase from the previous cycle. The matches will be shown live on A Sports HD and Ten Sports HD.
  • Live Streaming: Walee Technologies, a newcomer, won the domestic live streaming rights with a staggering 113% increase. This means PSL 2024 and 2025 will be streamed live on Walee’s platform, offering viewers a flexible and digital alternative.

International Rights:

  • Global Media Rights (excluding Pakistan): TransGroup FZE acquired the global media rights for TV broadcast and live streaming, excluding Pakistan. This represents a 41% increase in value compared to the previous years.

So, which streaming companies and TV channels can your viewers tune in to for PSL 2024?

Region TV Channels Streaming Platforms
Pakistan A Sports HD, Ten Sports HD Walee Technologies
Australia Fox Cricket Kayo Sports
USA Willow TV Willow TV app
New Zealand Sky Sports NZ Sky Go, Sky Sports Now
Bangladesh & Nepal Not available Tapmad
MENA & South East Asia Not available Cricbuzz, Starzplay E-vision
Sub-Sahara & Africa Super Sport TV (channel 212) SuperSport app, DStv Now

Key Takeaways for Streaming Companies and TV Channels:

  • Rising popularity: The increased value of both domestic and international rights indicates a growing global audience for PSL. Partnering with the tournament can offer significant exposure and engagement opportunities.
  • Diversified platform: The inclusion of both traditional TV and streaming platforms caters to diverse viewer preferences, offering wider reach and flexibility.
  • Emerging markets: The availability of rights in regions like MENA and Sub-Saharan Africa signifies potential for tapping into new markets with high cricket enthusiasm.

Overall, PSL 2024 presents a lucrative opportunity for streaming companies and TV channels to capitalize on the growing popularity of cricket and expand their reach. With strategic partnerships and innovative offerings, they can tap into the excitement of the tournament and engage cricket fans worldwide.

Note: This article is based on publicly available information as of February 24, 2024. Specific broadcast details and platform availability might change closer to the tournament start date.

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