Powerball lands in UK with record £300m jackpot – SLR mag

Tickets for The National Lottery’s Powerball game have officially launched in the UK with a record £300m jackpot.

The first UK Powerball ticket was sold at Sewell On The Go in Pocklington, York at just after 5am.

Available in retailers nationwide, a £4 Powerball line gives UK players the chance to win the top prize in Thursday’s (23 July) draw – the biggest jackpot ever offered to UK players so far.

The game is behind some of the world’s biggest lottery wins, including a record-breaking jackpot worth more than $2.04 billion won in 2022. With uncapped jackpots starting at £10m and capable of growing into the hundreds of millions, and even beyond £1bn, Powerball offers prize potential unlike anything previously available through The National Lottery.

Allwyn UK said that retailers could expect increased engagement and sales driven by Powerball’s fast-growing jackpots, supported by a multimillion-pound advertising campaign to boost footfall and attract new players. With 20p commission per £4 line sold, alongside additional earning and footfall opportunities from in-store prize payouts, Allwyn claimed that the game offered clear commercial benefits.

Players have until 11.55pm on Wednesday 22 July to secure their chance to be part of Powerball history, ahead of the first draw at around 4am (UK time) on Thursday 23 July. Following the launch, draws will take place three times a week from the Powerball studio in Florida.