National Lottery retailers receive exclusive Scratch-Coins to mark 30 years

Allwyn has launched a limited-edition “Scratch-Coin” to mark 30 years of National Lottery scratchcards, with 10 “gold standard” retailers across the UK selected to receive exclusive stock.

Each retailer has been given 500 coins to hand out on a first-come, first-served basis with any National Lottery scratchcard purchase, including the new £2 £300,000 Birthday scratchcard.

Players purchasing the Birthday scratchcard have more than a one in 3.33 chance of winning a prize, including a top prize of £300,000.

The commemorative coin was created in collaboration with artist and illustrator Hattie Stewart as part of the anniversary celebrations.

Karl Southworth, head of field sales at Allwyn, said the campaign aimed to reward standout retail partners while helping generate additional excitement and footfall in stores.

“As we celebrate 30 years of National Lottery Scratchcards, we wanted to create a fun, engaging moment that not only rewards our standout retail partners but also helps generate excitement and drive footfall,” he said.

“These ‘Scratch-Coins’ are a brilliant way to recognise a small group of our ‘gold standard’ retailers, who consistently go above and beyond in bringing The National Lottery to life in their local communities.”

Which stores have received National Lottery Scratch-Coins?

• Go Local – 380 Dumbarton Road, Glasgow
• Costcutter – 96-98 Bristol Street, Birmingham
• Houghton & Wyton Community Shop – The Green, Houghton
• New Southgate Food Centre – 137-141 High Road, London
• Victoria Wine & Spiritz – 213-215 Scraptoft Lane, Leicester
• Your Store – 11 Burwash Road, Brighton & Hove
• Nisa Sevenways – 218 Derbyshire Lane West, Manchester
• S and M Stores – 141 Southbank Road, Coventry
• NASDA Stores – 9 The Street, Rayne, Braintree
• Jules Convenience (Premier) – 83-85 Haybridge Road, Telford

Read more: EXCLUSIVE: Allwyn confident of Lotto changes amid some stores’ concerns