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Kunal Shah’s WhatsApp Move: How Meta Is Betting Big On India & Digital Commerce


Cred founder Kunal Shah’s appointment as WhatsApp’s new global boss comes at a critical juncture as Meta looks to ramp up the monetisation push of its largest acquisition to date. As part of the deal, Meta will also invest $900 million in Cred, the Bengaluru-based fintech founded by Shah. While Shah will continue as a shareholder, he will transition from his operating role as CEO. The move also underscores India’s growing importance for Meta as a strategic market for its next phase of growth. India is the largest market for Meta’s family of apps with a combined user base of a billion users. Watch here –