McCann
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US Lottery
Directing Duo Los Pérez, Untold Studios and McCann NY “Imagine” For The New York Lottery – SHOOTonline
Credits Client New York Lottery Agency McCann New York Britt Nolan, chief creative officer, North America; Cuanan Cronwright, Leo Barbosa, EVPs, executive creative directors; Julia Waicberg, Samantha Aldeborgh, associate creative directors; Makenna Bortells,…
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US Lottery
How McCann New York Transformed the Lottery into Tickets for Imagination | LBBOnline
The New York Lottery’s new brand platform asks players to imagine their wildest dreams – all the seemingly fantastical scenarios that could be brought to life with the cash from a big win.…
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