LBBOnline
-
Lotto Jackpot News
Lotto Max Leans Into ‘Maxxing’ Culture to Celebrate Every Kind of Obsession | LBBOnline
Maxxing culture is a wave of online subcultures built around maximising very specific, very personal passions. From matcha to plants to garden gnomes and everything in between. It’s a trend that keeps showing…
Read More » -
Biggest Lottery Win
A Question Sparks Big Dreams in Allwyn Powerball Lottery Campaign | LBBOnline
Allwyn, operator of The National Lottery, has launched a major integrated marketing campaign to support the UK arrival of the world’s biggest rolling jackpot game, Powerball – one of the most significant game…
Read More » -
US Lottery
BSSP Wins California Lottery Account | LBBOnline
Butler, Shine, Stern & Partners (BSSP) has been selected as lead agency for the California Lottery following a competitive review, with Canvas Worldwide serving as media agency. The five-year assignment carries a maximum…
Read More » -
UK Lottery
Allwyn UK Taps Coolr to Power Influencer Push to Reach New Audiences | LBBOnline
Coolr, one of the fastest-growing independent UK social media agencies, has been appointed to lead influencer marketing for Allwyn UK after a competitive pitch process. As operator of The National Lottery (which includes…
Read More » -
US Lottery
7 Brands Leaning Into New York Knicks Fever | LBBOnline
It was a night for the history books on June 13th in New York City after the New York Knicks claimed the team’s first National Basketball Association trophy in over 50 years. Despite…
Read More » -
US Lottery
How McCann New York Transformed the Lottery into Tickets for Imagination | LBBOnline
The New York Lottery’s new brand platform asks players to imagine their wildest dreams – all the seemingly fantastical scenarios that could be brought to life with the cash from a big win.…
Read More » -
Australia Oz Lotto Results
Loveable Lottery Ball ‘Oz’ Stars in Adorable Brand Campaign for Oz Lotto | LBBOnline
Oz Lotto this week launches a new brand platform Big Aussie Fun via VMLY&R, aimed at transforming its image into a game that Australians love, understand and play – regardless of the jackpot…
Read More » -
Lottery Results
Postcode Lottery Turns Everyday Exercise Into £5M Charity Challenge with Strava Activation | LBBOnline
Postcode Lottery has launched a new campaign designed to turn everyday movement into charitable impact on Strava, the app for active people. Launching on June 8th, ‘Crowns for Causes’ marks the first time…
Read More »