TV8 is a digital-terrestrial free-to-air Italian general entertainment tv channel owned by Sky Italia through its subsidiary company “Nuova Società Televisiva Italiana S.r.l”. The channel is allocated at number 8 of the Italian virtual channel list.
On 31 July 2015 Sky Italia took over ownership of the free-to-air MTV Italy. On 16 September 2015, MTV Italy was rebranded as MTV8 by Sky Italia.
On the same day, Viacom launched a new MTV-channel for Italy, MTV Next (now MTV), and is now only available as a subscription service on Sky. This ended an era where MTV Italy was available to the majority of homes across Italy free-to-air. The Music-station of Viacom in Italy, MTV Music remained available free to air until July 1, 2016, when it moved to Sky Italia.
On 8 January 2016, Sky introduced a new on air graphic for MTV8 focussing on the number 8 and launched the channel’s website.
On 18 February 2016, Sky changed the channel name into TV8.
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