Introduction
In a world saturated with power bricks, cables, and dongles, the Twelve South PowerCord offers a refreshing, minimalist solution. By fusing a 30W power adapter directly into a premium braided USB-C cable, this product aims to streamline charging for smartphones, tablets, and lightweight laptops. Whether you’re an Apple enthusiast, a frequent traveler, or someone who just hates cable clutter, the PowerCord delivers a compelling blend of design, power, and portability.
Table of Contents
What is the Twelve South PowerCord?
The Twelve South PowerCord is a USB-C charging cable with an integrated 30-watt power supply. Instead of requiring a separate wall adapter, the power supply is built directly into the plug itself. This results in fewer components to carry and a much more elegant user experience.
Available in 4-foot ($39.99) and 10-foot ($49.99) versions, the PowerCord comes in two modern shades: Slate Black and Dune White.
Design and Build Quality
Premium Materials and Detailing
The PowerCord’s aesthetic matches Twelve South’s reputation for elegant, Apple-style accessories. The braided cable is tangle-free, and the plug is designed with low-profile grooves to fit tight spaces. Subtle branding and attention to grip make handling intuitive and pleasant.
Cable Length and Flexibility
Buyers can choose from two lengths depending on their setup. The 10-foot version is ideal for couch charging or hard-to-reach wall outlets, while the 4-foot version suits desktops and nightstands.
Charging Performance
With USB Power Delivery (PD 3.0) support, the PowerCord can charge:
- iPhones (e.g., iPhone 15 Pro)
- iPads
- Android devices (e.g., Google Pixel, Samsung Galaxy)
- Nintendo Switch
- Bluetooth headphones
- Lightweight laptops like the MacBook Air (trickle charging only)
Real-World Charging Tests
In user tests:
- The iPhone 15 Pro charged from 0 to 57% in 30 minutes
- Nintendo Switch reached 70% in about 1 hour
- The MacBook Air received a modest 20% boost over 30 minutes
This makes the PowerCord perfect for day-to-day gadgets, though it falls short for high-power devices like gaming laptops.
Portability and Travel Readiness
One of the PowerCord’s biggest advantages is its travel-friendly form factor. By eliminating the need for a separate adapter, it reduces bag weight and clutter.
TechRadar calls it:> “Ingeniously simple… one of those gadgets that make you wonder why it didn’t exist already.”
Whether you’re heading on a business trip or camping weekend, this all-in-one design saves both space and stress.
Comparisons With Other Chargers
| Product | Wattage | Cable Included | Port Count | Travel Friendly |
|---|---|---|---|---|
| Twelve South PowerCord | 30W | Yes (Integrated) | 1 | Yes |
| IKEA SJÖSS Charger | 30W/45W | No | 1/2 | Moderate |
| Anker Nano 30W Power Bank | 30W | Yes | 1 | Yes (Battery) |
| Sanwa Supply Flexible USB-C | 240W | No | N/A | No |
While other options might offer higher wattage or multiple ports, the PowerCord excels in simplicity. You plug it in and go—no extra components needed.
Limitations
While the PowerCord shines in most departments, there are a few caveats:
- 30W max output is limiting for devices like the MacBook Pro or iPad Pro under heavy load.
- Currently only available in US/Canada plug formats.
- No foldable prongs for even greater portability (future iteration suggestion).
Expert & Consumer Feedback
TechRadar
“Perfect for minimalists and travelers—Twelve South’s PowerCord might be the most underrated charging accessory of 2025.”
9to5Toys
“Build quality is superb, especially for Apple users who expect premium design in every detail.”
User Feedback
On X (formerly Twitter), user @teddysf tweeted:> “Simple, brilliant, and long overdue. My backpack just got lighter.”
Availability & Pricing
You can currently buy the Twelve South PowerCord:
Planned releases for EU and UK versions are expected by mid to late June 2025.
Final Verdict
The Twelve South PowerCord is a standout solution for everyday charging needs. It may not power your high-end laptop, but it’s perfect for smartphones, tablets, and other mid-range USB-C gadgets. With an elegant design, premium build, and competitive pricing, it’s arguably one of the best portable chargers for 2025.
FAQ
Q: Can it charge a MacBook Pro? A: Not efficiently. It only supports up to 30W, which is not enough for high-powered laptops.
Q: Is it safe for overnight charging? A: Yes, it includes all necessary safety protocols for USB-C PD 3.0.
Q: Will there be international versions? A: Yes, EU and UK versions are scheduled for mid to late June 2025.
Conclusion
For anyone tired of carrying bulky bricks and tangled cables, the Twelve South PowerCord is a welcome innovation. It streamlines your charging routine and embodies smart, functional design. It’s not just a cable—it’s peace of mind in your pocket.
