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Star Plus top channel in PrimaVU in Week 19: BARC India


Star India’s Hindi General Entertainment Channel (GEC) Star Plus jumped over DD National to become the number 1 channel in the premium panel in Week 19, according to ratings released by BARC India.

As per the PrimaVU data, GECs contributed 51.94% to the total impressions of the top 10 channels on the premium panel in week 19. News channels contributed 40.67% whereas Movie channels contributed the rest 7.39%.
In week 18, GECs contributed 62.46% to the total impressions of the top 10 channels on the premium panel whereas News channels contributed 37.54%.
Week 19 saw DD National take a major hit in impressions on the premium panel disappearing from the top 10 channels having topped in week 18 above Star Plus. Star Gold entered the top 10 channels at the expense of DD National.
Star Plus leaped over DD National to become the top channel in premium panel with 3892 impressions, up from 3586 impressions in week 18. Aaj Tak rose from 5th position to 2nd position with 3360 impressions, up from 3022 impressions in week 18.
India TV and Sony SAB interchanged their positions at 3 and 4. India TV jumped to third position with 3271 impressions, up from 3140 impressions in week 18 while Sony SAB dropped to the fourth position with 3225 impressions, down from 3345 impressions in week 18.
Sony Entertainment Television and Zee News rose to 5th and 6th position respectively from their earlier position of 6th and 7th. Zee Bangla rose from 10th position to 7th position with 2282 impressions, down from 2314 impressions in week 18.
ABP News and Colors stood still at 8th and 9th position while seeing a decrease in impressions. Star Gold entered the top 10 at the cost of DD National with 2071 impressions.
For the unknown, PrimaVU or premium panel measures the top 3 pp of socio-economic strata in 6 Megacities Kolkata, Hyderabad, Mumbai, Delhi, Bangalore, and Chennai at 2+. Homes that meet the criteria for the premium category are measured by BARC India which was introduced after both the broadcasters and advertisers demanded it in order to understand the segment.

Published on 2020-05-22 11:50:00 by dreamdth user Arasu Kannagi Basil

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