ShowMax is an online subscription video on demand (SVOD) service which launched in South Africa on 19 August 2015.
ShowMax is employing a localisation strategy to take on established video on demand competitors with a focus on local content[4] and partnerships with mobile telcos.
In South Africa, ShowMax competes with Netflix, Amazon Prime Video, and VU.
ShowMax is a subsidiary of Naspers. ShowMaxs engineering team is based in the Czech Republic.
ShowMax offers consumers a free 14-day trial.
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Showmax