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Television was introduced to Iran in 1958, when TVI (Television Iran) was established in Tehran as a privately owned and commercially operated monopoly, and granted a concession of five years, repeated by a second. A southern branch of Television Iran, based in Abadan, was established in 1960.  Its programming included quiz shows and American programmes dubbed into Persian, and appealed to an unsophisticated audience. Habib Sabet, a Baha’i who was one of Iran’s major industrialists, was the founder of the first television station.

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