
Dish TV, a household name in India’s satellite television market, silently operated an unauthorized and Illegal international DTH service targeting countries outside its licensed broadcasting region. This covert operation spanned countries like Pakistan, Afghanistan, Sri Lanka, and much of the Middle East and North Africa (MENA). Though not openly advertised in India, this service functioned using Singapore-based domains like dishtv.sg
, dishtvbiz.sg
, and dthworld.sg
.
But in 2015–2016, the entire operation unraveled following a landmark copyright infringement case filed by Gulf DTH FZ LLC (OSN) in the Delhi High Court. This article dives deep into how the service operated, the legal consequences, the technology and channels involved, and how it was ultimately shut down.
🛰️ What Was Dish TV’s Illegal International DTH Operation?
A Hidden Global Strategy
While Dish TV marketed its services legally within India, it created a shadow distribution network to serve expatriate South Asian communities abroad. This included:
- Pakistani expatriates in Gulf states.
- Sri Lankans, Afghans, and Indian diaspora across the MENA region.
This was executed using Singapore as an operational hub under the front company Dish TV Singapore Pte. Ltd..

🌐 The Domains That Powered It
Dish TV operated the following international domains:
- 🔹 dishtv.sg – Public site offering subscription plans in USD.
- 🔹 dishtvbiz.sg – Trade partner/corporate login for B2B resellers.
- 🔹 dthworld.sg – Recharge portal for international dealers.
- 🔹 easy-pay.sg – Portal access for international subscription payment.
These sites were geo-blocked from India, and hosted on servers in Singapore and India (NetMagic Mumbai).
🏢 The Financial Trail
Dish TV’s financial statements revealed significant revenue from these offshore operations:
- FY 2011–12: $2.8 million collected via Dish TV Singapore.
- FY 2012–13: $17.2 million collected, with $18.1 million remitted to Dish TV India.
- Financial flows were labeled as “remittances from subscription collections.”
These revelations were crucial in the OSN lawsuit, which accused Dish TV of collecting illegal revenue from unauthorized regions.
⚖️ The Legal Battle: OSN vs Dish TV India
🎯 The Plaintiff: Gulf DTH FZ LLC (OSN)
- Headquartered in Dubai, OSN had exclusive DTH broadcast rights in the MENA region.
- Held licensing agreements for channels like Star Plus, Sony, Zee TV, Colors, NDTV, Disney, MTV, and more.
- These exclusive rights prohibited any parallel broadcasting in the OSN territory.
⚔️ The Allegations
In the suit CS (OS) 3355/2015, OSN alleged:
- Dish TV illegally broadcasted and sold South Asian channels in OSN territory.
- Operated via Dish TV Singapore and B2B portals.
- Used smart cards and STBs paired via India-based systems.
- Collected millions in unauthorized revenue.
📑 Key Legal Findings by Delhi High Court
- Dish TV’s subsidiary (Dish TV Singapore) was clearly created to funnel international sales.
- Dish TV owned and operated the domains
dthworld.sg
,dishtv.sg
, andeasy-pay.sg
. - These portals were used exclusively for subscription and recharge payments from international dealers.
- OSN’s exclusive broadcasting rights were violated by this offshore Dish TV operation.
- A permanent injunction was issued in August 2016 banning Dish TV from:
- Distributing STBs/smart cards in the OSN region.
- Activating smart cards for use outside India (except Sri Lanka).
- Operating international recharge portals.
🧪 The Modus Operandi Explained
How Dish TV Delivered Content Illegally:
- 🛰️ Uplinked TV signals from India to satellites (including MENA footprints).
- 📦 STBs and smart cards were exported via Singapore to Gulf, Pakistan, Sri Lanka.
- 🔑 Activation only possible through Dish TV’s main system in India.
- 💻 Dealers logged into
dthworld.sg
to recharge, monitor, and manage customers. - 💵 Payments made in USD via foreign banks, likely in Singapore and Abu Dhabi.
📺 Channels Involved
Dish TV broadcasted dozens of channels exclusively licensed to OSN, such as:
- Star TV: Star Plus, Star Gold, Life OK
- Zee Network: Zee TV, Zee Cinema, Ten Cricket
- Sony Entertainment
- News: NDTV, Aaj Tak, ABP, Times Now
- South Indian: Sun TV, Gemini, Asianet, Jaya TV
- English Channels: Discovery, Animal Planet, TLC, CNN, Cartoon Network
These were all available on Dish TV’s illegal international service—without rights.
🔒 Cease and Desist Notices & Legal Timeline
📅 Date | 📝 Event |
---|---|
Apr 9, 2007 | First warning letter sent to Dish TV by OSN |
Apr 1–2, 2013 | Cease and desist notices from OSN lawyers |
May 2014 | Reminders sent; Dish TV did not comply |
Nov 6, 2015 | Case filed in Delhi High Court |
Aug 30, 2016 | Permanent injunction granted to OSN |
🔥 Court’s Final Orders (2016)
The Delhi High Court permanently restrained Dish TV and Dish TV Singapore from:
- Distributing STBs or activating smart cards outside India (except Sri Lanka).
- Operating or transacting via
dthworld.sg
and similar recharge portals. - Collecting overseas subscription revenue illegally.
The case reclassified Dish TV’s international operation as an act of copyright piracy.
🧠 Lessons and Implications
For Satellite Broadcasters:
- Territorial exclusivity matters in licensing.
- Overspill alone isn’t actionable, but active sales + revenue collection is.
For Legal Compliance:
- Front companies in foreign jurisdictions don’t shield liability.
- Transparency in financial statements can backfire if misused for illegal operations.
🌍 Final Thoughts
The Dish TV illegal international DTH service wasn’t just a rogue operation—it was a multi-million-dollar shadow business that flourished through technical loopholes and strategic offshore operations. However, the OSN lawsuit and ensuing Delhi High Court injunction brought it all crashing down.
This case serves as a stark reminder that in the digital age, content boundaries are enforceable, and violating international IP rights can lead to severe financial and reputational consequences.